Applicant Guide – Small and Medium-sized Enterprise Component


1.0 Purpose

The purpose of this document is to provide you, the applicant, with information about the Small and Medium-sized Enterprise (SME) component of the AgriMarketing Program's Market Development stream. In addition, this guide will assist you in completing an application form and applying for funding under this component.

2.0 Description of the AgriMarketing Program

The AgriMarketing Program is a five-year (2013-2018), $341 million program comprised of a combination of government initiatives and contribution funding for industry-led projects. Its objective is to improve the agriculture, agri-food and agri-based products sector's competitiveness in domestic and international markets by supporting industry in gaining and maintaining access to markets and capitalizing on market opportunities. It will achieve this objective through activities currently grouped into four streams:

  • Breaking down trade barriers
  • Building market success
  • Market development
  • Assurance systems

There are two contribution funding streams that support industry-led projects under the AgriMarketing Program: Market Development and Assurance Systems. Included in the Market Development stream is the small and medium-sized enterprise component. This guide focuses on the Small and Medium-sized Enterprise Component of the Market Development stream.

3.0 Market Development Stream's Small and Medium-Sized Enterprise Component

3.1 Description

Canada's agriculture, agri-food, fish and seafood sectors are heavily trade-oriented and are experiencing new challenges resulting from changes such as the rise of new emerging markets. To remain competitive, the sectors will have to be competitive not only on the basis of costs, but also by meeting changing customer (market) requirements for food safety, gaining access to new markets and further penetrating existing markets.

The Market Development stream is aimed at building and promoting Canada's ability to expand domestic and export markets, undertake promotional activities to help position and differentiate Canadian products and producers, and ensure industry's ability to meet market requirements.

All stakeholders in the sector, from national industry organizations to individual enterprises, can manage projects that support the achievement of the stream's objective. Therefore, in addition to contribution funding to support organizations in implementing Long-Term International Strategies, AAFC will also provide direct funding support to SME producers, processors and transformers in implementing their international market export plans, which include promotional and market development activities in traditional and new export markets.

3.2 Duration

The small and medium-sized enterprise component of the Market Development stream ends on March 31, 2018.

3.3 Eligible applicants

Eligible applicants must be legal entities capable of entering into legally binding agreements.

Eligible applicants are SME producers and processors operating in the agriculture, agri-food, and fish and seafood sectors. These businesses must be directly involved in growing, harvesting, processing or otherwise transforming, consolidating or adding value to agricultural products and have fewer than 250 employees and annual sales not exceeding $50 million.

Independently incorporated subsidiaries meeting the definition of a small and medium-sized enterprise may apply, but priority may be given to companies that are not a subsidiary or member corporation of a larger group of companies.

Applicants must have completed market research, and be export and market ready. Market readiness includes, but is not limited to, factors such as existing market access for the product in the foreign market, distribution channels have been identified, and product modifications or alterations to packaging and labelling for the target market have been completed.

Ineligible applicants are:

  • Any legal entity acting as a representative or a third party such as trading houses, export brokers, agents or promoters
  • Individuals and sole proprietors
  • Not-for-profit organizations and associations
  • Marketing boards
  • Federal, provincial, territorial and municipal governments and/or agencies

3.4 Maximum funding amount

Agriculture and Agri-Food Canada will determine funding on a first-come, first-served and case-by-case basis.
The maximum funding amount for each applicant will generally not exceed:

  • $50,000 per fiscal year

An applicant can apply more than once but, generally speaking, for each applicant, funding will not be more than:

  • $250,000 (over 5 years)

3.5 Cost sharing

Approved eligible costs related to a project, as defined in Section 3.8, are to be shared between Agriculture and Agri-Food Canada and the successful applicant (and others where relevant, for example other industry supporters and other governments).

For the small and medium-sized enterprise component, eligible project costs are to be shared 50:50 between Agriculture and Agri-Food Canada and the applicant. Applicants may include funds from their own organization, industry supporters and/or project participants to make up their 50% share of costs.

When including funds from other government sources to meet the applicant's 50% share, the stacking limit must be respected. The stacking limit refers to the maximum level of total Canadian government funding (federal, provincial/territorial, and municipal) a successful applicant can receive towards the total eligible costs of a project.

The maximum level of total government funding will generally not exceed 50% of eligible costs per project.

3.5.1 Cash contributions

When eligible costs are resourced by an approved cash outlay, they would either be eligible for reimbursement by Agriculture and Agri-Food Canada or be part of the applicant's contribution to the project.

3.5.2 In-kind contributions

In-Kind contributions are goods and services that are contributed to a project and that require no outlay of cash by the applicant or project supporter.

In-Kind contributions are not eligible under the small and medium-sized enterprise component of the Market Development stream and cannot be used to form part of the applicant's contribution to a project.

3.6 Application intake

Applications are accepted on a first-come-first-served basis until all funding has been fully committed for the fiscal year. Each funding proposal must be for activities to be undertaken and completed within one fiscal year which is from April 1st to March 31st of the following year. Multi-year proposals will not be approved.

It is highly recommended that your application be submitted well in advance of the scheduled activities and fiscal year end to allow time for your application to be considered.

Please check the small and medium-sized enterprise component website for program status.

3.7 Eligible activities

All activities must be targeted and aimed at developing exports into new markets or further penetrating existing export markets. Eligible activities are of the following nature and type:

  • Company-specific branding and advertising in print and electronic media
  • Food service promotions and product demonstrations for buyers and consumers for targeted markets
  • Trade seminars designed to inform industry representatives of specific attributes of the applicant's agriculture, food and seafood products
  • Incoming and outgoing missions
  • Technical training for buyers about the applicant's products and product handling
  • Implementation of market development and branding strategies

Note: Exhibiting at international tradeshows and participation in multilateral meetings and conferences may be eligible. The small and medium-sized enterprise component will verify if the AgriMarketing Program is funding a National Industry Association to coordinate a Canadian presence at the show or meeting. If this is the case, the applicant will be directed to contact the Association to arrange participation through the Association. If funding is not being provided to an Association or the applicant cannot arrange participation through the Association, then the small and medium-sized enterprise component will consider the eligibility on a case-by-case basis.

Ineligible activities are those of the following nature and type:

  • Activities in markets where there is no current market access or regulatory obligations have not been met
  • Domestic marketing activities
  • Exploratory missions
  • Activities in markets where the Government of Canada has economic sanctions in place
  • Activities undertaken at the research and development or commercialization phases for a product, process or technology
  • Market research and the development of market export plans
  • Activities aimed at promoting the name or brand of an in-market partner
  • Development of industry-specific policies
  • Project activities intended to directly influence/lobby governments
  • Training for consultants or employees
  • Company website creation or redesign
  • Product brand conceptualization, design or redesign (for example, package design, labelling, et cetera)
  • Activities deemed to be part of normal business practice for any recipient that are not directly related to the specific activities of a particular project.
  • Attending tradeshows as a non-exhibitor i.e. "walking a show"

3.8 Eligible costs

Eligible costs are the costs directly related to the project that fall within the recognized cost categories and respect all conditions and limitations set out in this guide and the Contribution Agreement if the project is approved.

Eligible costs are categorized under standard cost categories for all funding projects. Eligible cost categories under the small and medium-sized enterprise component of the Market Development stream include:

  • Contracted services
    • Consultant fees as billed to the small and medium-sized enterprise, including communication, project management or to provide other professional services (domestic and locally-engaged on site)
    • Professional, interpretation and translation services
    • Employment of part-time contractors to help in implementing specific promotional activities at point-of-sale or display sites
    • Seminars and costs to provide technical training to buyers, including room rentals, audio-visual equipment rentals

      Note: All businesses from which goods or services are purchased must be at arm’s length to the applicant. An entity is considered arm’s length if they are not related, affiliated persons or otherwise controlled by another member or members.
  • Travel (see section 3.9 ineligible costs or limitations)
    • Transportation
    • Accommodations
    • Meals
    • Incidentals (for example phone, laundry and insurance)
  • Capital/Assets (see section 3.9 ineligible costs or limitations)
    • Costs related to trade show displays only
  • Other direct project costs
    • Shipping
    • Printing
    • Costs related to production of materials/documents

Note: Eligible costs are subject to all conditions and limitations set out in this Applicant Guide (including those listed in Section 3.8 and the Contribution Agreement if the project is approved).

Eligible costs must be presented, in the budget, under the standard categories for all funding projects, as identified in Annex B: Cost Categories.

The program start date is April 1, 2013, and in no instance will any costs incurred prior to that date be eligible for reimbursement. Any costs incurred after the program end date March 31, 2018 will not be eligible for reimbursement, or considered as an industry contribution toward the project.

Application Receipt Date: Agriculture and Agri-Food Canada may allow eligible costs to be incurred after a complete funding proposal has been received by the Program, but prior to the signing of a Contribution Agreement if Agriculture and Agri-Food Canada deems this necessary for the achievement of objectives under the project and if such costs are reasonable and required to carry out the eligible activities to which they relate. In no instance will costs incurred prior to the application receipt date be eligible for reimbursement.

Please note, however, that even if an applicant is advised that their project is approved and the applicant starts incurring costs, no costs can be reimbursed unless a Contribution Agreement is ultimately signed between the applicant and Agriculture and Agri-Food Canada. Thus, any costs incurred prior to the signing of a Contribution Agreement would be incurred solely at the applicant's risk without obligation of payment by Agriculture and Agri-Food Canada.

3.9 Ineligible costs or limitations

Ineligible project costs are, but not limited to, the following:

  • Any costs incurred before April 1, 2013 and after March 31, 2018
  • Salaries and benefits of organizational employees
  • Direct income support
  • Building or land purchases
  • Costs incurred by parties who are not signatories of the Contribution Agreement unless under contract with the recipient
  • Normal costs of establishing and operating a commercial operation
  • Legal fees associated with the incorporation of an organization
  • Contracted services carried out by federal, provincial or municipal governments (for example, laboratory work) including contracts with crown corporations
  • Assets and capital items not required to meet the project objectives
  • Business cards, seasonal greeting cards and subscriptions to publications
  • Memberships in trade organizations
  • Retail listing fees, slotting charges and product samples
  • Hospitality
  • Promotional articles to be given away as gifts
  • Refundable portion of the Goods and Services Tax (GST), Harmonized Sales Tax (HST) value-added taxes, or other items for which a refund or rebate is receivable
  • Banking charges and fees including interest and credit card charges
  • Surcharges or penalties incurred as a result of late payment of an invoice
  • Costs being reimbursed under an existing federal, provincial, territorial, or municipal program
  • Costs for activities intended to directly influence/lobby governments
  • Financial audits
  • Any other costs Agriculture and Agri-Food Canada deems ineligible.

Limitations are:

  • Travel costs:
    • International airfare: Economy airfare only. Bookings should be made as far in advance as possible.
    • International travel by private vehicle: The cost of using a private vehicle may be reimbursed at a kilometric rate no higher than the rates published by the National Joint Council Travel Directive (NJC) as it stands on the day of travel. The cost of parking at the destination may also be claimed. See link for details: http://www.njc-cnm.gc.ca/doc.php?lang=eng&sid=3
    • International travel by rental vehicle: The cost of a mid-sized vehicle, gasoline and Collision Damage Waiver (CDW) and parking at the destination.
    • For international travel, a per diem of CAN$400 (Canadian dollars) per day towards daily expenses such as meals, accommodation, local or in-city transportation (for example, buses, taxis, vehicle rentals, chauffeurs et cetera) and incidental expenses (for example, phone, laundry, insurance, visas et cetera) will be eligible.
    • For travel to Canada by international visitors, a per diem of CAN$300 per day for each day that ends with an overnight stay towards daily expenses such as meals, accommodation, local or in-city transportation (for example, buses, taxis, vehicle rentals, chauffeurs et cetera) and incidental expenses (for example, phone, laundry, insurance, visas, et cetera) will be eligible.
    • For travel to Canada by international visitors, a per diem of CAN$70 per day for each day with no overnight stay towards daily expenses such as meals, local or in-city transportation (for example, buses, taxis, vehicle rentals, chauffeurs et cetera) and incidental expenses (for example, phone, laundry, insurance, visas, et cetera) will be eligible.
    • A flat rate of CAN$100 for the costs of ground transportation to and from the traveller's home or work and the commercial carrier
    • Where a per diem or flat rate (as described above) is used under the travel category, invoices to substantiate the actual costs will not be required by Agriculture and Agri-Food Canada; however, Recipients will need to be able to validate that the travel took place with supporting documentation such as boarding passes or a hotel invoice in the traveller's name.
  • Capital costs:
    • Capital costs are limited to displays purchased for trade show and promotional purposes that are required for the execution of the project.
  • Program contribution funding may not be used to pay for costs incurred by federal government departments, agencies and/or employees (for example, trade show booth space, meeting space rental et cetera)

4.0 How to Apply

Please note that the submission of an application creates no obligation on the part of Agriculture and Agri-Food Canada to provide funding for the proposed project. As an applicant, you must ensure that you meet all eligibility criteria before submitting your application.

Once an application has been submitted, an acknowledgement notice will be forwarded to the applicant.

A complete application package consists of a completed Agriculture and Agri-Food Canada Project Application Form which includes the Project Work Plan and Budget, and such additional supporting documentation (listed in section 4.3 Additional requirements) required by the program to fully assess the project can be attached and submitted electronically.

Online

Agriculture and Agri-Food Canada offers you the ability to apply online, simplifying the application process and making it faster and easier for your information to get to us. The Apply Online Project Application Form is a dynamic form, combining the Project Work Plan and Budget templates which are required for your application to be considered complete.

Fax/Mail or email

For those applying by fax/mail or email, please see the contact information provided in section 7.0 Contact Information to obtain your Project Application Form, a project Work Plan and Budget template along with the necessary instructions.

4.1 Work Plan

The Work Plan provides a description of all project activities and timelines, as well as overall project outcomes. Applicants must complete a Project Work Plan template for the work being performed under a Contribution Agreement.

4.2 Budget

To complete the budget, please read the "Instructions" worksheet provided in the Project Budget template.

Applicants are also encouraged to review the Annex B: Cost Categories for assistance with the categorization of costs within the Budget.

For Project Costs set out in this Budget to be considered Eligible Costs they must fall within the recognized Annex B: Cost Categories and respect all conditions and limitations set out in this Program Applicant Guide, whether or not the Budget is approved by the Parties. For greater certainty, these Eligible Costs must also be reasonable, reflect Fair Market Value and be directly related to the project.

Funding support for the small and medium-sized enterprise component is limited to activities to be undertaken within one fiscal year (April 1 to March 31).

4.3 Additional requirements

Applicants should submit the following information to support the completed Project Application Form, Work Plan and Budget:

  • A copy of the applicant organization's Certificate of Incorporation or Articles of Incorporation: Certificates and Articles of Incorporation are issued and filed, respectively, by or with provincial, territorial or federal government that document the applicant's status as a legal entity.
  • Annex A - Consent to Disclose Personal and/or Business Information Form: Written consent for the disclosure of third-party personal and business information to Agriculture and Agri-Food Canada. Third party information is information that is not in the public domain and is submitted about an individual and organization other than the applicant. The department will use this information to assess projects under Agriculture and Agri-Food Canada program streams. It may also use the information to determine eligibility for other programs and to evaluate agricultural programming.
  • Annex C: Copyright Permission Form: Permission Form to grant Agriculture and Agri-Food Canada the permission to reproduce or redistribute the whole or any part of documentation provided to third parties. Documentation is reproduced or redistributed in order to assess the application as well as to determine eligibility for other Agriculture and Agri-Food Canada, Government of Canada or provincial programs from which the applicant may benefit.
  • Project Endorsement Letters/ Letters of Support (if available, not a requirement): Letters of support from organizations indicating they believe there is a need for the proposed project and expressing hope that the proposed project will be accepted.
  • Completed small and medium-sized enterprise questionnaire: In this questionnaire, applicants must demonstrate that they have developed an international market export plan for targeted markets describing products, strategic objectives, priorities, precise target countries and rationale for requested funding. This strategy should be based on, and cite, in-depth market research which clearly demonstrates why particular markets are being chosen and how the products represented by the applicant should be strategically positioned in various markets. A description of that plan is required. All project activities should support that plan.

Confidentiality: It is the applicant's responsibility to clearly identify, on any documentation submitted to Agriculture and Agri-Food Canada, the information that is considered commercially confidential. This information will not be disclosed unless required by law, including the Access to Information Act, or upon the express authorization of the applicant.

5.0 Assessment and approval

5.1 Assessment criteria

Priority will be given to projects and related activities that support expansion into new markets or take advantage of new opportunities presented by faster growing emerging markets, changing consumer preferences and/or emerging food trends.

The application will be assessed against the following criteria:

  • The completeness of the application
  • The applicant has met all eligibility criteria
  • The applicant has the capacity to deliver the project
  • The proposed activities, including outcomes, support the program and stream objectives and can be measured for performance management purposes
  • The proposed activities and costs are eligible, reasonable and required to meet the project outcomes
  • All sources of funding are identified
  • Reviewing the export performance of the sector
  • Evaluating the export potential and market access opportunities
  • The proposed activities are clearly linked to the applicant's international market export plan
  • The applicant is export-ready and market-ready (this may be confirmed by affiliated National Industry Association).

An appropriate funding amount is determined through the assessment process and includes:

  • Reasonableness and fair market value of proposed eligible costs
  • Reasonableness of the overall projected costs given the projected outcome(s)
  • Other sources of funding

Agriculture and Agri-Food Canada reserves the right to ask for any additional information needed to review the application.

If you are successful, Agriculture and Agri-Food Canada will provide a written decision letter outlining the level of assistance awarded and any other conditions if applicable.

5.2 Contribution Agreement

Successful applicants who enter into a Contribution Agreement with Agriculture and Agri-Food Canada will be referred to therein as Recipients. Recipients are required to enter into a Contribution Agreement that outlines the amount of funding Agriculture and Agri-Food Canada will provide to the Recipient toward eligible costs, as well as the Recipient's responsibilities and obligations.

5.2.1 Payments to recipients

Agriculture and Agri-Food Canada will make one payment based on a single claim submitted for eligible costs incurred and paid by the Recipient in accordance with the terms and conditions of the Contribution Agreement at the completion of the project. This claim must be supported by details of the costs being claimed and certified by an authorized official of the Recipient.

Advances will not be permitted.

5.3 Reporting requirements

Recipients will be required to provide a work plan progress and performance report at the end of the project using a form to be provided by Agriculture and Agri-Food Canada, describing the activities completed and progress made towards deliverables, as described in the Project Work Plan and Budget (see sections 4.1 Work Plan and 4.2 Budget).

Financial reporting will be required with the request for reimbursement of expenditures.

Other reports may be required at Agriculture and Agri-Food Canada's discretion.

6.0 Notes

6.1 Intellectual property

By signing the application form you are allowing Agriculture and Agri-Food Canada to reproduce and distribute the whole or any part(s) of your application for the purposes outlined in section 6.5 Business Information.

The Market Development stream's small and medium-sized enterprise component is an initiative pursuant to which contribution funds may be paid to recipients. Title to the intellectual property developed by the recipient of contribution funding will vest in the recipient or in a third party, as may be negotiated by the recipient and the third party.

However, Agriculture and Agri-Food Canada will engage in program administration activities and in other follow-up activities. Agriculture and Agri-Food Canada may require the inclusion of a non-exclusive, world-wide and royalty-free and perpetual license or sub-license, as applicable, allowing Agriculture and Agri-Food Canada to reproduce and to distribute by any means the whole or any part of documents generated by or for the recipient for these purposes, within the Department, within the Government of Canada, or to other governments, as part of the contribution agreement.

6.2 Retention and disposition of assets

The department will include terms in the Contribution Agreement to allow Agriculture and Agri-Food Canada to direct that assets purchased with contribution funds or needed to meet the Recipient's obligations under the Contribution Agreement be retained until the completion of the project or the repayment of Agriculture and Agri-Food Canada contribution funding (if any). If the Recipient wishes to dispose of the assets beforehand, they will be disposed of in the manner that Agriculture and Agri-Food Canada determines or to such person as Agriculture and Agri-Food Canada authorizes. This means that if the Recipient wishes to dispose of assets that are purchased using contribution funds or needed to meet the Recipient's obligations under the Contribution Agreement, then the Recipient must send a request for authorization to do so to the Minister or his representative before disposition. The terms of the Contribution Agreement also allow Agriculture and Agri-Food Canada to direct, at the completion of the project, or upon an earlier termination of this Agreement the Recipient to keep, or to dispose of the capital assets acquired by the Recipient using the Minister's Contribution. Note that Agriculture and Agri-Food Canada will have no property ownership or security interests in any assets purchased with contribution funds

6.3 Official languages

6.3.1 Language of service

Applicants and Recipients are encouraged to communicate with Agriculture and Agri-Food Canada in the official language of their choice. Agriculture and Agri-Food Canada reviews and assesses applications and project deliverables in both official languages.

6.3.2 Language obligations of recipients

Depending on the nature of the program, the type of Recipient, and specific project activities to be undertaken, the Government of Canada may require the Recipient to make information available to and interact with the public in one or both official languages on terms and conditions to be specified in the Contribution Agreement.

In all cases the Recipient must publicly acknowledge Agriculture and Agri-Food Canada's support for the project and project-specific communications products. The department may request that such acknowledgment include text in both official languages. Contribution funding from the Market Development stream can be used to help cover the cost of conducting activities and communicating with the public in Canada's official languages as long as the costs fall within the definition of eligible costs and are included within the project budget.

6.4 M-30 Law (for Quebec organizations only)

The Act Respecting the Ministère du Conseil Exécutif (M-30) may apply to an applicant in the Province of Québec. Applicants will be required to complete an additional information form and, if they are subject to the requirements of the Act, to obtain written authorization and approval from the Government of Québec prior to execution of any contribution funding agreement.

6.5 Business information

Agriculture and Agri-Food Canada may collect, use and share an applicant's information, which includes, but is not limited to, documentation prepared in the administration of the small and medium-sized enterprise component of the AgriMarketing Program (Market Development stream). Agriculture and Agri-Food Canada will use and share this information for the purposes of assessing and reviewing the eligibility of the applicant and the proposed project with:

  • Other Agriculture and Agri-Food Canada programs and/or other Agriculture and Agri-Food Canada Branches;
  • Other departments or agencies of the Government of Canada; and
  • Other levels of government in Canada.

The information may be shared with the parties mentioned above, for purposes that include, but are not limited to:

  • The use of the applicant's information in the administration, including audit and evaluation of the program;
  • Surveying for the applicant's experience with Agriculture and Agri-Food Canada;
  • Audit, analysis and risk assessment of the applicant and/or the project;
  • Determining the possible availability of funding for the applicant's project under another program or initiative;
  • Examining the scope and direction of agricultural programming in Canada; or
  • Ensuring efficiencies and effectiveness in setting up and administering agricultural and other government programs.

Agriculture and Agri-Food Canada publishes a list of approved projects on the departmental website and may publish such list on other Government of Canada websites. This list would include the name of the Recipient, the project name, and the amount of the contribution. Agriculture and Agri-Food Canada may also publicize this information, along with a description of the project, in:

  • Project funding announcements or other promotions
  • In other government documents, including public reports on the progress of government initiatives

6.6 Environmental considerations

All projects receiving funding from Agriculture and Agri-Food Canada must comply with the Canadian Environmental Assessment Act, 2012 (CEAA 2012). It is your responsibility to review whether your type of project is listed on the Regulations Designating Physical Activities and to contact the Canadian Environmental Assessment Agency. Indicate in the "Project Description" section of the Application Form if your type of project is listed on the Regulations. Also indicate if the project's activities are located on Federal Crown land (includes federal and Aboriginal reserve land), on private land or another type of land. If you do not know, indicate that this information is "unknown."

The Minister of Agriculture and Agri-Food will consider whether your project requires an environmental determination under section 67 of the CEAA 2012 and take the necessary steps if a determination is required and may inform you accordingly.

Provide details on any environmental risks in the "Risk Assessment" section in the Application Form, which includes confirming whether you have or will obtain federal, provincial, territorial or municipal authorizations and permits. Agriculture and Agri-Food Canada reserves the right to request additional information.

7.0 Contact Information

For further information please contact us toll-free at 1-877-246-4682, or by e-mail at md-dm@agr.gc.ca.

Applications can be mailed to the following address:

Agriculture and Agri-Food Canada
C/O AgriMarketing Program - Small and Medium-sized Enterprise component of Market Development stream
1341 Baseline Road
Tower 7, 7th Floor, Room 221
Ottawa, Ontario K1A 0C5

Annex A: Consent to Disclose Personal and/or Business Information

See the Consent to Disclose Personal and/or Business Information form.

Annex B: Cost Categories

Contracted services

Professional or specialized services for which a contract is entered into, such as:

  • Consultant fees as billed to the SME, including communication, project management or to provide other professional services (domestic and locally-engaged on site)
  • Professional, interpretation and translation services
  • Employment of part-time contractors to help in implementing specific promotional activities at point-of-sale or display sites
  • Seminars and costs to provide technical training to buyers, including room rentals, audio-visual equipment rentals

Travel

Travel costs directly related to the project, such as:

  • Transportation
  • Accommodations
  • Meals
  • Incidentals (for example, phone, laundry and insurance)

Capital/Assets

Capital Assets are tangible assets that are purchased, constructed, developed or otherwise acquired and:

  • Are required for the execution of the project;
  • Have a useful life extending beyond one fiscal year and are intended to be used on a continuing basis; and
  • Are not intended for resale during the life of the project.

Costs such as:

  • Costs related to trade show displays only

Other direct project costs

Other costs for project-related deliverables, such as:

  • Shipping
  • Printing
  • Costs related to production of materials/documents
  • Costs related to renting booth space at tradeshows (for example, space rental, electrical, refrigeration, and internet)
  • Costs related to tradeshow participant fees (for example, entry badge, conference fees and networking events)

Annex C: Copyright Permission

See the Copyright Permission form.


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