Canadian Food Industry to Showcase its Products in Japan
By the shore of Tokyo Bay, Canada's agri-food industry will showcase a well-stocked cornucopia for more than 96,000 food buyers at FoodEx Japan, the largest Asia-Pacific food and beverage trade show, in Chiba, March 3 to 6, 2009.
More than 40 companies and four associations are eager and ready to catch the eyes of buyers searching for the latest trends and market developments in food, beverage and related products. They know they have formidable competition from more than 70 countries and 2,300 exhibitors also vying for attention.
In 2007, Asia imported more than $123-billion worth of agri-food and seafood products. About 28 per cent of those were from Canada.
The Canada Brand initiative for the food and agriculture sector has been designed to help influence international buyers to choose Canadian products over others because of the attributes of excellence, commitment and customer focus the Canadian industry brings to the table.
AAFC provides exhibitors a wide range of services, such as on-site promotional support, access to qualified business contacts and potential buyers, as well as networking opportunities.
Some deals will be done at FoodEx and more can be expected over the following months as exhibitors build on the business relationships started or renewed at the show in Japan.
The Canada Brand initiative was developed by AAFC, industry and provincial governments together, to help increase the international sales and profile of Canadian food and agriculture products. See www.brandcanada.agr.gc.ca.
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