ARCHIVED - The Government of Canada Invites Consumers to Discover the Excellence of Canadian Products

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Ottawa, Ontario, February 1, 2011 - Surrounded by consumers, the Honourable Jean-Pierre Blackburn, Minister of Veterans Affairs and Minister of State (Agriculture) today announced the key results of a pilot project on the in-store promotion of Canadian food products.

Minister Blackburn emphasized that this original initiative is the outcome of a conclusive study conducted by AAFC in March 2010 that simulated an online buying experience to learn about consumer behaviour. The experience increased consumer awareness of the excellence of food products from Canadian producers and processors.

Using banners, posters, shelf displays and brochures in stores and on the Internet, this initiative will help consumers identify, and encourage them to eat, Canadian products. AAFC will use the lessons learned from these pilot projects to determine the best way to promote Canadian products in stores and to guide future activities in support of Canadian agriculture.

For more information, please contact:

Media Relations
Agriculture and Agri-Food Canada
Ottawa, Ontario
613-773-7972
1-866-345-7972

Céline Falardeau
Senior Policy Advisor
Office of the Honourable Jean-Pierre Blackburn
Minister of Veterans Affairs and Minister of State (Agriculture)
613-302-5511

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